When it comes to writing blog articles, we come across different scenarios: people who have very good creativity but not much writing technique, others who know how to write but don’t have good topics to write about or don’t choose a specific niche.

4 keys on how to write stunning blog post titles

Honestly, this is not anyone’s fault, today the world of internet and the businesses related to it are advancing and evolving perhaps faster than we expect, and that’s why writing articles today no longer depends on how many books you have read or if you are an expert in linguistics. In fact, it really depends on other factors and here we want to share 3 key points when it comes to writing stunning blog post titles.

1. As short as possible

In the world of article writing, less is always more. And it’s because when talking about writing, we are not doing a thesis or the next essay that will grant us a new degree, so forget about those great titles that will end up boring the reader before he/she starts reading the content.

One of the techniques applied and could help you is to start with the content and let creativity and skill flow so that once the content is done, or advanced, you can then create a title that encompasses the whole idea. However, remember to be consistent with your keywords. We will also talk about that here, so, keep reading!

2. What an attractive title!

The title should basically have 2 qualities: be brief, and be attractive. If what you want is to write impressive titles for blog posts, this has to tell in a few words everything that the reader is looking for and also leave them curious and motivated to want to read the entire article.

To achieve this, you can focus on the keywords that you are going to use during the article, for example, Basically, the keyword relates to those words that people usually type when they are searching for any information. If your article is about achieving a perfect makeup, your title can be something as short and interesting as “tips to achieve a perfect makeup in seconds”.

Remember that these keywords can or should be repeated in the content development also to optimize your article.

3. Offer something useful

Even if your blog is a non-profit project where you want to share your family, personal, and work experiences with the rest of the world, try to help your readers in a way. Offer tips, techniques, reviews, motivational messages, answer questions, offer something that the reader will find useful, and the results will be there.

On the other hand, if you are dedicating your skills to be able to sell a product, collaborate with other brands, promote your own content or service, try to make it something that has an important audience. In these aspects, it is always better to leave personal wishes behind and listen to the voice of the users. What do they seek? Would many people be interested in what I want to offer? Once this is known, apply it to your title so that you can lead the interested user to continue reading.

4. The final touch: optimization

This is where the difference between success and “keep trying” may be made because, even if your content is exceptional and you have an attractive title, in the internet world, posts are subject to SEO or “Search Engine Optimization”, which basically it will give more notoriety to those contents that are precise and match the words most searched by users.

Let’s say you want a title that deals with makeup tips, but it turns out that on the web, users use the word “tips” more and not “tips”, so it would be advisable to use the first one because that way you will achieve a more popular title. Stick to these rules and you will already be higher than many other writers!

BONUS TIP: What not to do!

We didn’t want to end this article without giving you one last piece of advice. Well, knowing how to do without a doubt includes knowing what not to do. And here we leave you these brief points.

Don’t be repetitive: your title should not include words like “or” or “and”, “also” … or synonyms of the same idea such as “tips to win or win …”

Don’t get too long: Google will basically show 70 characters (hey, not 70 words) so it’s best to show the main idea in the first few words if you want to go a bit longer. IF you can say it all in 70 characters, the better.

By Published On: June 23rd, 2020Categories: Content Marketing, Digital Marketing0 Comments

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About the Author: Ariyan