In 2020, there were 6.9 billion searches on Google every day. With over one billion active monthly users, Google.com is the most visited website on the planet. So how do we get top ranking on the first 3 pages of this massive search engine?
Here are the top 10 google ranking factors that can affect your website position on search keywords.
Quality of content: It’s better to have fewer articles but at least 1000 words with deep indexing and alternate sources.
Domain: Exact-match domains still carry a lot of weight and so do old domains.
Backlinks: How many other domains are linking to your website.
Rankbrain: This is how google’s machine figures out what the user is looking for.
Freshness: If you are not writing weekly then it means your content could be outdated and will not improve ranking.
Mobile Friendliness. If it looks bad on mobile, google will drop your position.
Page Speed: People give up to 5 seconds to load, or they leave.
Schema Markup: This code helps search engines get a better understanding of specific texts such as addresses, phone numbers, recipes, reviews and more.
9. Core Web Vitals: Google prioritizes websites with good Loading, Interactivity and Visual Stability.
10. Schema Markup.
And there we are, eager to share our valuable information, sell our products or talk about a particular topic, but usually, that information could be lost in the immense sea of information that is the internet.
Therefore, to learn how to give your great website notoriety, we want to share these 5 tips on SEO to position your website as a professional would.
Do you want your page to appear in search results? Well then you must read this valuable article!
So…how do I position my website?
First, it must be said: although we may think that our content will be lost among so many others, it is not an impossible task! Every day, people like you from all over the world gaining new readers and buyers by the content they publish.
So, the important thing is to know how to prepare your website’s content and optimize it so it can be properly indexed and easily bookmarked by other websites.
1. On-page optimization for SEO ranking
This term refers to all the techniques that can be applied within your web page to optimize it and achieve that the search engine
The objective of all optimization is to demonstrate to the search engine (Google, for example ) that your content is worth putting it on the first page because it is of quality.To
achieve this, we must focus on optimizing 3 characteristics of our website:
a. The title tag and the meta-description: these are two fundamental aspects that you can configure so that you increase your chances of appearing among the first results. In the image below, the title tag would be the text in blue and the text in smaller letters is what is known as a meta-description.
One of the best options to optimize these two factors is adding the keyword or keyword that you have used so that people can get to you.
For example, if you have a store that sells leather shoes. Your title tag can be “100% authentic leather shoes in Chile”.
As for the meta-description, try to be a very brief, truthful and authentic description of the product you offer. For your own leather shoe product, you can try something like:
“Find the best 100% authentic leather shoes in Chile. At the best price and the best quality. “
Tip: The most important thing is to also enter the keyword in the meta-description
b. The URL: there is also an important factor to optimize here. The best thing is that each link within your website contains the keywords or keywords that you have used to base your content.
For example, if you used the keywords “best cat breeds”, that should be your url as well. Applying the most useful techniques for creating a URL, your address should look like this:
2. Off-page optimization
This term is also known as “Link Building”, which is basically the process of making other websites connect or lead users to your website.
To achieve this, you can contact bloggers or publishers who are related to your website or product in some way and make a proposal for a collaboration.
At Authentic Bloggers we often work with bloggers as our affiliates and they automatically add a backlink to our website. So this is something you could try as well.
The most important thing here is that your product has to be of quality so that the writer can easily tell his readers “Hey, visit this website, it has very good products / information and I recommend it.”
Finally, focus on connecting with websites and bloggers in your niche or specific area. This will increase your success rate and get you fresh backlinks.
Paying for traffic to your website will only hurt your reputation with google and could get you permanently blacklisted. It’s best to focus on quality content that attracts the target audience.
3. Create useful content
What a user is looking for is information or products that can satisfy the need that may arise at any given time.
To do this, dedicate a space on your website for blogs that answer peoples questions, give tips for a better life, or even guide the user to other web pages with useful content. If you already are doing this, don’t hesitate to read our article on techniques for writing incredible posts.
4. What about keywords?
Without a doubt, keywords are a fundamental part of this process. If you still have doubts or don’t know what keywords are or how to use them, then, basically, keywords are the words that you will use for someone else to find your content.
There are many online options that will provide you with the best keywords for a specific topic. Here are some free tools you can try.
Remember that it is best to always be very specific as to which keywords to use, because choosing a keyword like “buy organic products” would open the doors to millions of results and this will end up playing against you.
The best thing is always to go directly to a very specific and often smaller audience. Therefore, instead of the previous keyword, opt for something more specific such as “buy organic products in New York”
Tip: Remember,do not be too general because you do not want thousands of users entering your page and leaving right away. You want specific users who come to your page looking for answers to a specific problem or to buy something they saw advertised.
5. Provide an exceptional experience
Imagine that you want to buy a new smartphone and you choose a specific store. When you enter, nobody comes to help you, the products are not attractive and you end up wasting your time and decide to go somewhere else.
This is exactly what happens if your website is not optimized or does not offer a pleasant user experience. Therefore, the final touch also has to be aimed at improving the user experience.
To do this, focus on:
Improving the speed of your page.
Avoid having broken links, that is, those that do not redirect anywhere, or show an error within the page.
Optimize all images within your site. Nothing too loaded but rather hold the user’s attention. These images can also lead to more content within your page.
Pay attention not to fill your page with keywords everywhere to try to get search ranking. This will give a bad user experience, and among other things, search engines will end up dropping your ranking and you could get penalized.
Notice how the word “photo” appears repeatedly on this page. That is exactly what you should NEVER do.
The task is long, but never impossible! So, let’s get to work, we hope you have taken note of these SEO tips and please share with us your results.