Blog engagement can help SEO ranking. If your audience shares your post and leaves comments on your blog, Google will notice that your blog is active and people are engaging. social media mentions will also help with your blog’s ranking.

• The ‘Make My Life Easier’ Headlines
• The ‘It’s a Race’ Headlines
• The ‘Backed By Science’ Headlines
• The ‘Why X People Do X’ Headlines
• The ‘Everyone Loves Competition’ Headlines
• The ‘Click Bait Headlines

• The ‘If I Were You’ Headlines
• The ‘Experience Has Taught Well’ Headlines
• The ‘Let Me List Them Out For You’ Headlines
• The ‘Don’t Be Stupid’ Headlines
• The ‘Don’t Be Ignorant” Headlines
• The ‘What We Do When…’ Headlines
• The ‘Best’ Headlines

Now that we have an idea of the types of headlines that catch people’s attention we need to make sure these blogs can be found through google search.

Now that we have an idea of the types of headlines that catch people’s attention we need to make sure these blogs can be found through google search.

The best way to find what people are looking for is to rely on data-driven algorithms that show you what people are searching for. For example, you may want your title to say “The ideal pet for older kids” but 45% more people search “Best pets for older kids”.

So it is important to make sure your URL phrase, the blog title that you create, and is shown in the website link is one that Google can crawl and index.

Here are some top keyword search platforms:

https://www.wordtracker.com/

https://answerthepublic.com/ 

https://www.usetopic.com/ 

https://alsoasked.com/

Compile a list of phrases you’ve compiled above, choose a theme for your post, and draft a basic outline: one main topic and some subtopics that will really help your audience understand your main topic.

For instance, here’s a basic outline I might create under the broad theme, “renovations”:

• Theme: Renovations
• Main topic: Cheap bathroom renovation ideas
• Subtopics: DIY painting ideas; how to change your tiles; replacing cupboard door knobs; where to find cheap decorations.

Your first one to two lines should jump out at your readers, making them think, “Yes! That’s me!”, or “That information looks useful”. In 10 seconds people decide if they want to read your blog so it’s best to avoid long-winded introductions. The first sentence is usually shown as a preview in google search so make it captivating. Think, would you click on your own blog just from reading the short description?

Here are some great examples of blog descriptions that Google pulled from the page description. These blogs were found under the search terms “best pets for older kids”. Which one would you click on?

Some ideas for starting your blog post: A personal story; something controversial or surprising; an interesting statistic or fact; a thought-provoking question, etc.

Even if your blog is a non-profit project where you want to share your family, personal, work experiences with the rest of the world, try to help your readers in a way. Offer tips, techniques, reviews, motivational messages, answer questions, offer something that the reader will find useful, and the results will be there.

On the other hand, if you are dedicating your skills to be able to sell a product, collaborate with other brands, promote your own content or service, try to make it something that adds value or helps your audience.

In these aspects, it is always better to leave personal wishes behind and listen to the voice of the users. What do they seek? Would many people be interested in what I want to offer? Once this is known, apply it to your title so that you can lead the interested user to continue reading.

A great way to increase engagement with your audience is to ask THEM what you should write.

You can do this by doing a survey. Many people love to share their thoughts and by doing a survey, you will be better understand the habits and interests of your audience.

For the best results be sure to refrain from Yes and No answers so you get a better idea about their interests, so stick to multiple choice.

Here are the 3 steps to implement a survey.

• Great tools for creating surveys are Survey Monkey and Google Forms. They are two popular tools for creating surveys that are friendly for both the survey taker and the creator.

• Provide an incentive. If you don’t have a lot of money then maybe, you can post that the best idea will get a $20 amazon gift card. You just need to reward one person but you may get responses from 100 people and it means you have 99 other ideas for future blog posts. You can always thank each person in future posts for sharing these great ideas. So they will see their name published in a future blog that they could share on their own social media pages, which could bring you new audiences

• Once you have received all of the responses, then the fun begins! People who have completed the survey will be curious about the results, so be sure to publish your findings and make it in a cool infographic that your readers can later pin to their own social media pages.

If you have Microsoft 360 you can also use it to make forms. Here are the steps.

How to Make a Survey in Microsoft Forms

Log into your Microsoft Office 365.

Select ‘Forms’ from the starting menu in the upper left-hand corner of OneDrive.

Give your form a title and a description that recipients will read.

Select the type of answer that recipients will submit.

Fill in the questions and repeat this process until your form is complete.

Send it to recipients using the ‘Share’ button in the upper right-hand corner.

We all know about the importance of sharing and word of mouth on social media so be sure to create captivating images or quick 10 second videos that people can share on their own social media channels.

If you need help to compile videos into short catchy segments then you can always use the skills of professionals for these short jobs.

If you don’t have video or photo design skills then you can always hire someone for these short projects at $5 on Fiverr.

Here is a link to where you can hire people for infographics, video editing, and visual design:

https://www.fiverr.com/categories/graphics-design?source=category_tree

BONUS TIP: How to make money on your blog

We didn’t want to end this article without giving you one last piece of advice.

• If you feel your blog could benefit from brand sponsorship then please join our Authentic Bloggers network. We are always looking for inspiring bloggers who are looking for collaborations. It is free to join and on average our bloggers make $75-$390 per brand collaboration.

Check out our next article “How to monetize your blog in 60 seconds”